How Do Free Apps Make Money?

According to Statista, free apps receive more revenue than paid application. So, how do they do it? Let’s talk about the best ways to monetize your applications.

The first way is the advertisement. If you propose a free application, users will willingly download and use it. If you can implement correct ads, you will be able to make money and don’t discourage people from using your app.

The second way is Freemium. This name speaks for itself. The model means a free application with extra premium content (extra features, levels, customs etc.) This model motivates customers to pay for extra content in the future. But you should balance between free and paid content to keep your users engaged to your app.

The third way is Subscriptions. Subscriptions are a type of revenue model for free applications with functions that are restricted in time. This means that the customer must pay a monthly fee to get full access and unlock restrictions.

Check this material for more info on this topic: https://themindstudios.com/blog/how-do-free-apps-make-money/