How to Find the Target Audience for a Mobile App

When launching an application, you become a part of the large field with the tough competition. If you want your app to be able to compete. you should correctly define the person, who will use your product, in other words, your target audience.

Before finding a target audience, you need to understand which type of mobile application you’re about to develop.

Entertainment

• Apps for booking tickets
• Children’s apps
• Nightlife

Travels

• Services for booking hotel rooms and airline tickets
• Tour guides

Business

• Applications for financial institutions
• Real estate applications
• online shopping
• Applications for cities to find places
• Job search applications

Social applications

• Social networks

Food

• applications to order food delivery
• Apps with step-by-step photo and video instructions for cooking dishes

Sports

• Sports apps with news
• Apps for buying tickets for sports events

Education

• Apps to learn subjects in the form of games

News

• Apps for newspapers, magazines, and other media outlets.

Shopping

• Apps to buy everything

Games

• Apps for shooting, racing, puzzles, flying, etc.

There is the first step to find a target audience. Want more tips on this topic? Check out our new article: How to Find the Target Audience for a Mobile App: Your Guide to Market Research