How to Validate Your App Idea
The first thing we should understand is why do you need to conduct the idea validation of your mobile application. In general, this is needed to make sure your app will receive success. There’re many processes that should be conducted. Let’s look at them.
Defining your potential audience
This stage allows you to determine your perfect user, draw the detailed portrait to know all the characters of the audience.
Determine the problem
Your app will achieve success if it will solve the right problem. This problem should be chosen according to the needs of your target audience.
Finding a solution
Once you understand your problem, you should find a way to solve it. This way should be useful for these ones who will use your mobile app.
Strengths & Weaknesses
Here you should create a list of the advantages and downsides of your application
Revenue Channels
There’re some ways to make your app generate revenue:
- In-app purchases
- eCommerce model
- Freemium
- In-app advertising
- Subscription
- Paid downloads
Choosing metrics
You can use these characters as metrics:
- User satisfaction
- Session length
- Average revenue per user
- Hours of use per month
- App opens
- Number of active users
- Retention rate
Mind Mapping & MVP
There’re the final stages of the idea validation. More about all of these stages you can read here: What’s the Best Way to Validate your App Idea?
