The Art of Words, or the Importance of UX Writing
In this article, we’d like to tell you a little bit about the importance of copywriting in user experience design and how copy done well can make your product more appealing to your audience.
Software development is an extremely multifaceted industry. When you decide to build a website or a mobile app, you have so many things to think about that the words you use for buttons are often an afterthought. Many a website owner underestimates the power of quality text.
At the same time, some specialists claim that good UX copy can raise user engagement as much as 17% with a single button. This is how important UX writing is for your app’s success. And that’s why you need a UX writer on board from day one of sketching a navigation concept.
UX writing vs UX design
Pitching UX writing against UX design isn’t something you should do. It’s not that UX writing is different from UX design; UX writing is part of UX design. Many people in need of software development services assume this means that a UI/UX designer is the one who must create not only the navigation concept and eye-pleasing visuals but also write all the accompanying text. This seems to be one of the reasons why very few small and mid-sized development companies have a separate position of UX writer — because their UX designers perform this function.
At the same time, if you look at large corporations like Google, Microsoft, and Amazon, you’ll see that they’re all looking for experienced UX writers. Google alone has a separate team of UX writers for each product. Why is that, and what do these people do?
What is a UX writer?
UX writers can have different job titles, which is part of the problem when you start looking for one. Some companies call them UX writers, while others go with content designers, and still others are looking for product writers or even content strategists. This causes confusion among companies and applicants alike. But the core of the job is generally the same: writing copy for interfaces.
A huge part of any website’s or app’s success lies in an intuitive interface, which makes for a great user experience. However good your features are, if your app is cluttered and navigating it is a hassle, your users will leave in no time.
And part of what makes an app intuitive is the words:
- Competent calls to action
- Easily spottable action buttons
- Immediately understandable instructions
If you want more information about UX writing, you can check the full article on our website: The Art of Words, or the Importance of UX Writing
