The War of Brands. How to Use Mobile App as a Brand Marketing Tool
Have you ever wondered what is it that actually makes people choose Apple over the huge range of other devices? Coke over the long list of different soft drinks? Nike over the great list of sportswear available? 5 letter, so much meaning. BRAND. That’s correct, as they are Brands.
In the years that passed brands have become a new class in the consumer society. It’s not about them being cooler or better than other line products. Well, not always. What is more wisely put about brands is that they have mastered the intangible value creation — the value you cannot click on or touch, but can be spotted as a branded logo on that device that you’re caring. However, the age of modern technologies forces brands to move on — towards the greater value of online branding through mobile apps presence. How can you use a branded app as part of your mobile marketing strategy?
Well, it’s always a witty idea to look “what smart people do” first. A few decades earlier our morning would have started with a cup of coffee — now it is almost replaced with “a couple of apps first checked in the morning”. Definitely, branded mobile apps are not an exception. There are many mobile apps for brands that can teach us a lesson or two.
