Top 18 User Engagement Metrics for a Mobile App

There are plenty of metrics for analyzing user engagement. However, you don’t need to track all of them. What user engagement metrics you should track depends on the specifics of your business and the category of your mobile app. For example, engagement metrics like the number of items added to the cart, the cart abandonment rate, and lifetime customer value are appropriate for eCommerce mobile apps. But for social media apps, it’s better to track the amount of time users spend on a screen and the number of clicks, comments, shares, likes, and views.

In this article, we’ve selected the 18 most commonly used metrics to track user engagement. We clarify the importance of collecting data-driven insights for your mobile app and describe the most suitable analytics tools to track user engagement metrics.

Why user engagement metrics are important

The usefulness of mobile app engagement metrics for increasing user engagement can hardly be overestimated, and these metrics will remain relevant in 2021. Five basic categories of metrics are useful for figuring out how your target audience will adopt your mobile app:

1. Acquisition: Where do your users come from and what marketing channels bring the most valuable users to your mobile app?
2. Activation: Is your mobile app attractive enough to encourage users to open it? How many users create accounts after downloading your app?
3. Retention: Does your app bring users solid value so they return to it? Is your mobile app technically sound or does it have some flaws that drive away customers?
4. Referrals: Does your target audience find your mobile app useful enough to recommend it to their friends?
5. Revenue: What app features do your active users prefer to spend money on? Does the lifetime value of users justify the cost of attracting them?

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