What to Do If You Have an App Idea: 7 Steps to a Successful Launch

When you get an idea for an app, hundreds of questions immediately appear. It’s normal, especially the first time, but it tends to throw you for a loop.

Based on our seven years of experience in mobile app development, we’ve prepared answers to the most frequently asked questions about how to take an app idea to market. Take a look at this step-by-step guide to put your thoughts in order and turn your idea into a successful app.

Step 1. Research the market

With 1.96 million apps in the Apple App Store and 2.87 million apps in the Google Play Store, there’s a lot of competition. You need to compare your app’s utility with that of apps provided by your competitors.

Analyze your competitors. Choose up to five leaders in your app’s category and analyze the following:

• SWOT (strengths, weaknesses, opportunities, and threats)
• Crucial app features (unique value proposition, call to action)
• Attractiveness of the UI/UX design (original graphical elements, top-notch technologies)
• Drawbacks (flaws, bugs)
• User acquisition channels (target audience, traffic sources, marketing campaigns)
• Revenue (free options, paid features, monetization model)
• Ratings (user reviews, rankings, app store ratings)

The main reason mobile apps rise to the top is that they effectively resolve pressing issues of target users. Your app’s ability to manage a particular problem better than other apps is the key to your success.

If you want to know what are the next steps, you can read the article on our site: What to Do If You Have an App Idea: 7 Steps to a Successful Launch